Style-agnostic, Genre-defying, and aesthetic-bending.
Ty Dolla $ign is LA. Born, bred, and based. He is credited with evolving West Coast Hip Hop (along with YG and DJ Mustard) as a pioneer of the “Ratchet” genre that emerged as the new LA sound in the late aughts. To identify Ty’s most iconic contribution to music would instigate a lengthy debate around best guest appearances, solo ventures, and production credits. His list of credits is long and celebrated.
His sound is both instantly recognizable and ever-evolving, as is his style. Whether it's YSL couture or off-the-shelf Vans, his vibe is as International as it is LA. He is allegiant to no particular style or brand and is known for his eccentric exploration and fusion of influence, aesthetics, and styles.
Lately, he has been deep in dark mode. Lots of black leather and motorcycle-inspired looks, which he flexed for a recent Billboard Magazine cover shoot. Shot on a helipad in Los Angeles, Ty$ rocked the Alpinestars RSRV ARMOR HOODIE, accompanied by Alpinestars Supertech R Boots and the Track V2 Leather Pants.
Like Alpinestars RSRV, Ty Dolla $ign occupies a special in-between space that defies to be categorized or defined. He is this, but also that. He looks this way, but also that way. His sound is familiar but also unheard. His style is X, but also Y. Very RSRV of him.
